Google Ads that move the bank statement, not the dashboard.
A senior-led PPC advertising agency built around Google Ads, with Bing, Apple Maps, and Yelp added where the math actually holds up. We rebuild the tracking, split brand from non-brand, put a dollar value on every conversion, and only count revenue events your accountant would recognise.
Channels we run
Google Ads is the engine. The rest earn their seat.
Most accounts don’t need four search channels at once. They need Google done properly, then Bing, Apple Maps, and Yelp layered in where intent and margin actually justify the spend. We run all four if needed, and never on autopilot.
Google Ads
Primary acquisiton engine, search, shopping, youtube pmax.
Bing Ads
Cheaper CPCs, older, higher-income buyers. Strong for b2b and it.
Apple Ads
Local intent on iOS. High-maring, low-competition surface.
Yelp Ads
Hand-raisers for local services, booked, not browsing.
Most accounts are leaking
Three mistakes show up in almost every Google Ads audit we run.
After a decade inside thousands of accounts, the same three structural leaks come up again, and again, and again. Find them on your own; or have us walk you through them in the audit.
01
Brand and non-brand stacked into one campaign.
Smart Bidding reads an inflated ROAS, then optimises for the cheapest click instead of the most valuable buyer. You see “great”numbers in the dashboard. Your pipeline sees something else.
02
Form fills counted at $0. Phone calls not counted at all.
Google can only optimise for what you measure. If every lead is worth zero in the conversion column, the algorithm will happily buy a thousand of them and call it a good month.
03
Performance Max lanuched before Search is stable.
PMax amplifies whatever signal you feed it. Hand it broken conversion data, and it pours budget into the wrong audiences faster than any human ever could. Most “PMax doesn’t work for us” stories start here.
What's included
Every PPC retainer includes the same senior-led stack.
No “starter packages.” No tiered “Bronze, Silver, Gold” theatre. One operator, one stack, the full build.
[Google Ads account rebuild]
[Brand and non-brand split, campaign architecture per intent, negative keyword base built before launch.]
[Phone call tracking]
[Call tracking with a 60-second minimum filter; shorter calls are noise, not leads.]
[Performance Max, when ready]
[PMax held back until Search has 30 to 45 days of clean, value-assigned conversion data. Not a day sooner.]
[Looker Studio dashboard]
[Live dashboard you can open at 2am. Cost per lead, ROAS by campaign, revenue by channel. No PDF theatre.]
[Conversion value framework]
[A dollar value assigned to every lead type, so the algorithm optimises for revenue, not form volume.]
[Brand defense at 90% IS]
[Isolated brand campaign so OTAs and competitors top intercepting traffic you already paid to earn.]
[Bing, Apple Maps, Yelp]
[Added when the math holds up, with their own tracking and budget logic. Not as filler line items.]
[Senior on Slack, no AM layer]
[Bi-weekly performance review, monthly strategy call, direct line to the operator running your account.]
VS. TYPICAL AGENCY
How we differ from "typical PPC agency"
What you actually get
Senior with 10+ years on Google Ads running your account daily
Hard cap at 7 active clients, agency-wide
Brand and non-brand split from day one
Conversion value framework set before scaling spend
Phone call tracking with 60s+ filter configured
Performance Max held until Search is clean
Audit document is yours, even if you walk after
Direct Slack with the operator, no account-manager middleware
Typical PPC Agency
Freelancer
WE SPEAK ADS
Onboarding • 21 days to live
From kickoff to clean spend in under a month.
No “discovery sprint” billed for 60 days. Here is what happens, week by week, on every PPC retainer.
- Week 0
Discovery & access
Kickoff call, account access, ICP and revenue-event briefing. We map what a lead is actually worth before touching a single bid.
- Week 1
Audit & strategy
Full Google Ads teardown, keyword and negative build, channel mix decision, conversion value framework drafted and approved.
- Week 2
Build & track
Campaign architecture built, GTM and server-side tracking deployed, phone call tracking live with the 60-second filter, landing pages audited.
- Week 3
Launch
Live campaigns, daily-monitoring, first creative drop. Brand defense and non-brand running in isolation, PMax deliberately held.
- Week 4
First senior review
Bi-weekly review starts, optimisations applied, week-by-week roadmap shared in your Slack channel.
- Day 45
PMAX activation, if ready
Performance Max only opens up once Search has 30 to 45 days of clean, value-assigned data. Not a day sooner.
- Day 98
Quarterly review
Quarterly business review, reforecast, scaling plan, kill list. Every number tied back to revenue.
PPC Success Stories
The part where we stop talking and show you the numbers.
Three Google Ads accounts, three industries, three continents. One boring obsession with making the math work.
B2B · ECOMMERCE · DEVELOPED MARKET
Schrack Technik
YouTube
Discovery
Gmail
SAAS • IT INVETORY • WORLDWIDE
NDA client • SaaS Worldwide
Display
HR APP · SAUDI ARABIA
Maharah
Meta
YouTube
What PPC Clients Say
Dont' take our word for it. Take theirs.
"Two years in, what stands out is the dedication and flexibility. As a company with an already developed market, we were genuinely surprised by the potential their work uncovered, especially the retargeting layer that nobody had touched."
Igor Kulundžić
Marketing director • Schrack Technik
"We came to WSA with a Google Ads account that was technically running but not really performing. The team quickly identified the core issues and restructured everything, from keyword quality to audience segmentation. What stood out was how they approached it methodically - no shortcuts. Over time, we saw meaningful improvements in both lead volume and lead quality, which, for us, was the real measure of success. The majority of leads generated were sales-qualified, which made a real difference to our pipeline."
Carlos
Head of Marketing - NDA Client
"They scaled in-app revenue past anything we'd projected, with a clean read on attribution from day one. A 40× ROAS quarter is no longer a fluke."
Mustafa
Marketing Director - Maharah HR App
The questions you'd ask anyway
PPC FAQs. The honest ones.
What does the Google Ads audit include, and what does it cost?
A paid, one-time deep dive into your Google Ads accounts, your conversion tracking (GTM, GA4, server-side), and the landing pages traffic actually hits. You walk away with a full written document: account teardown, leak list, conversion value framework, recommended campaign architecture, channel mix, and a custom growth strategy. Whether you continue with us, take it to another agency, or run it internally is entirely your call. The deliverable is your ether way.
What is the minimum monthly ad spend ot make a retainer worth it?
We work best with brands spending $5k a month and up on paid media. Below that, the operator hours outweigh the upside; you are better server by audit and a strong handoff. Above $20k, the math gets serious, and that is where the senior-led model actually earns its fee.
Do you only do Google Ads, or also Bing, Apple Maps, Yelp?
Google Ads is the engine. Bing, Apple Maps Ads, and Yelp Ads are added when there is genuine reason: cheaper CPCs on Bing for B2B and older audiences, local intent on iOS for Apple Maps, hand-raisers for service businesses on Yelp. We never run all four for the sake of running all four.
How do you handle conversion tracking and GA4?
Before we touch a single bid, we rebuild the tracking. Server-side GTM, deduplicated GA4 events, offline conversion uploads where it makes sense, phone call tracking with a 60-second minimum filter, and a monetary value assigned to every lead type. If the data is broken, scaling spend just multiplies the leak.
How fast can a new Google Ads account go live?
Audit done in 5 to 10 business days. Strategy and build in week one. Live campaigns inside 21 days from kickoff, assuming the tracking is salvageable. If we have to rebuild your tracking stack from scratch (it happens, more than you would think), add a week.
Do you work with B2B SaaS, eCommerce, hospitality, or all of the above?
All of the above. The clients on our books span SaaS, B2B industrial, hospitality, and eCommerce, across the US, EU, UAE, and Singapore. The structural problems in a Google Ads account look almost identical across industries; the conversion values, the audiences, and the buying timelines are what we tailor.
When does Performance Max actually make sense?
After Search has 30 to 45 days of clean, value-assigned conversion data. Not on day one. PMax is fore multiplier, not a starting point. Most of the “PMax doesn’t workfor us” stories we hear came from accounts that switched it on before Search was stable.
What happens if we decide not to continue after the audit?
You keep the document and the strategy, and we shake hands. The audit is a one-time investment in seeing your accounts clearly, not a tripwire into a 12-month retainer. Plenty of clients run with the strategy internally; some come back six months later when the in-house workload outgrows the in-house calendar.
Pair with
Three services that pair with Google Ads.
Alright. Let's actually talk.
Tell us about the business and the number you want to move. We write back inside 24 hours with a real point of view, not a calendar link. Clear yes, clear no, or clear next step.
Partners
The people we build with.
Partners and associates we work alongside on the messier, multi-discipline jobs.
Ads With Steph
PPC & PAID SOCIAL SPECIALISTS
Senior-only Google Ads management for DTC brands spending $20k+ a month.
Protokol.io
END-TO-END TEHNOLOGY DEVELOPMENT
A platform that connects all parts of your business into one system.
Forge Creative
GRAPHIC, WEB DESIGN & MORE
A creative team building brands, websites, and visuals that move the business behind them.
3D Web Studio
3D & GRAPHIC DESIGN
A studio crafting 3D visuals, product renders, and graphic design that make brands look the part.
Hypnodrom
VIDEO PRODUCTION & EVENTS
A video production team and event management crew that turns ideas into film and live experiences.