/ Success Stories
Receipts. Not reports.
Selected work from across SaaS, developer tooling, hospitality, and B2B industrial. Multiple markets, one boring obsession with making the math work. Every number here is screenshot-defensible on a 30-minute call.
/ Featured • B2B ECOMMERCE • SeRbia
From zero paid ads to $4.5M+ in attributed revenue.
Schrack Technik is the leading electrical engineering distributor across Central and Eastern Europe. Founded in 1920. Closed company system, zero advertising history, no call tracking, no GTM access on day one. Two and a half years later, Google Ads is the channel that grew the new-customer base by 22.5% and runs at a 209x account ROAS.
PPC Advertising
Demand Gen
Cross-channel retargeting
YouTube
Display
Discovery
Gmail
Account ROAS • Apr 2024 → Dec 2025
ATTRIBUTED REVENUE
RETARGETING ROAS • YT • DISPLAY • DISCOVERY • GMAIL
NEW CUSTOMERS • YOY
The challenge
Three problems on day one. No internal access to GTM, so every tag had to be specced, documented, and handed off to Schrack’s dev team to deploy. No previous advertising history to learn from. No call tracking, which on a B2B industrial account means a large slice of leads were sitting in the salesperson’s voicemail with no signal back to Google. The brand was strong; the data was empty.
What we did
Conversion tracking rebuilt from spec, with a 60-second minimum on call tracking so noise stayed out of the model. Brand and non-brand split into their own campaigns at 90% impression share. Cross-network retargeting (YouTube, Display, Discovery, Gmail) stood up as its own swimlane with its own budget, fed by warm Search audiences. Performance Max activated only after Search had clean value-assigned data.
The result
Google Ads now accounts for 36% of total web revenue. Web revenue grew 15.19% YoY against an already developed market. The retargeting layer alone delivered $570k+ on a five-figure spend, running at 110x ROAS across an 18-month window. New customers acquired through paid increased 22.5% in the second year.
"Two years in, what stands out is the dedication and flexibility. As a company with an already developed market, we were genuinely surprised by the potential their work uncovered, especially the retargeting layer that nobody had touched."
Igor Kulundžić
MARKETING DIRECTOR · SCHRACK TECHNIK
MORE WORK
Four more accounts. Mostly tech, one hospitality.
SaaS for distributed IT teams. A developer-tooling platform mid-launch. A web studio selling into worldwide tech regions. Multi-venue events in Belgrade. The accounts look nothing alike. The structural fixes look almost identical.
SAAS · IT INVENTORY MANAGEMENT · WORLDWIDE
NDA client · SaaS Worldwide
64% of paid leads converting to SQL, at a $192 cost per lead.
A SaaS company providing IT equipment management for distributed teams in 150+ countries. We inherited Google Ads with single-digit quality scores, stacked locations in one campaign, and runaway search-partner spend. We rebuilt the architecture around regional intent, segmented audiences, and isolated competitor campaigns. 235 lead submissions later, the competitor swimlane was running at $182 CPL and a 10.47% conversion rate.
Services
PPC Advertising
Channels
B2B SAAS · · US
NDA Client · B2B Codebase Assessment Too
128 sales-qualified leads at $72 each, 73% of very contact we generated.
A developer-tooling SaaS built to bridge the gap between technologists and non-technologists, shipping multiple product launches into a noisy market with marketing that wasn’t converting. We rebuilt paid around Google Ads and LinkedIn, paired it with a though-leadership layer, and pointed spend only at the people who actually evaluate code-intelligence tools. Across roughly $14k of managed spend we generated 128 SQLs, 73% of all contacts, at a $72 cost per lead. The first month’s numbers helped them close another round of investment.
Services
PPC Advertising
Demand Gen
Channels
WEB DESIGN & DEVELOPMENT · SERBIA → WORLDWIDE
NDA Client • Web Studio
18 qualified leads at a 10.4% conversion rate, then we ehanded the account back.
A web design and development studio out of Serbia selling into worldwide tech regions, where buyers are expensive and the consideration window is long. We took a three-month, fixed-scope engagement: rebuild the account, find the segments that actually convert, and document the whole machine so the team could run it in-house afterward. On $2.5k of spend the campaigns returned 18 conversion at a 10.4% conversion rate and a $140 cost per lead. At the end of month three wee handed over a working account and they took it internal, which was the plan from day one.
Services
PPC Advertising
Channels
HOSPITALITY · EVENTS · BELGRADE, EU
Maharah - Home Services App
Event inquiries up 210%, with phone calls finally counted as conversions.
Maharah is a Saudi on-demand app for booking any home service – cleaning, a private chef, in-home massage, babysitting, elderly care – in a few taps. Before us the account lived entirely at the top of the funnel: App Install campaigns on Maximize Install Volume bidding, with nothing optimising for in-app purchases. We rebuilt it on Performance Max, pairing App Install with in-app-action and in-app-action-value bidding so spend chased revenue instead of downloads. Installs were deliberately cut by more than half while conversion value grew SAR6.5M and ROAS climbed from 3.15× to 20.35×.
Services
PPC Advertising
Paid Social
Demand Gen
Channels
Meta
The portfolio • aggregate
The portfolio, on one strip.
Receipts pulled from the same ad accounts above – available on request, in screenshots.
01
Conversion value generated
02
Conversion tracked
03
AVG BLENDED ROAS
04
Cliend retention
Active In
US EU RS WORLDWIDE
Industries
SAAS DEV TOOLS B2B HOSPITALITY
HARD CAP
7 / 7 CLIENTS
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